For years now, businesses and brands have been advocating for a more digital world
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At some point, we all became willing (or unwilling) participants in a global race to add more ones and zeros to our daily interactions - through increased adoption of virtual tools, advancing technologies and fighting to create the most seamless customer experiences.
Now, after a year of pandemic induced acceleration we’re ahead of schedule
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Across our work and personal lives, the screen-first world we dreamt of is here.
For the duration of an entire global health crisis, society has relied more on tech than real interactions.
Back in 2019, Forbes reported that 85% of firms still viewed digital as a ‘nice-to-have.’
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But during COVID-19 lockdowns tech-savvy brands outperformed their peers in terms of customer loyalty, seeing revenue grow by more than 6%. Mobile technologies, AI and Cloud-based software became the most critical triggers for business performance. And search traffic for keywords like “contactless” and “virtual” almost tripled in the first few weeks.
So, what’s next?
Now that we’ve reached our peak level of code, it’s probably no surprise that the world is calling out for...
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