Data usage is up… And it’s welcomed

By the end of 2020 over half (51%) of Aussies were working from home vs 46% of Kiwis. Forced reliance on tech is real but it does not seem to be a burden for most of those surveyed.

Back in 2018 7 in 10 consumers were trying to ‘moderate’ their digital consumption in some way through digital detoxes and ‘unplugging.’ Now, despite missing our offices, there is actually very little reporting of digital fatigue, and most respondents view smart tech as part of what brings them joy.

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Working from Home

Working from Home

Is work tech empowering or fatiguing?

Is work tech empowering or fatiguing?

Is leisure tech empowering or fatiguing?

Is leisure tech empowering or fatiguing?

Since the start of the pandemic

Banking, Entertainment, Retail and Grocery shopping saw the biggest upticks in customers’ willingness to use their services online.